Photo by A New Chapter for Canada Life: Dan Crook Takes the Helm as Group Protection MD
As the mortgage industry continues to evolve, Canada Life has made a significant move in appointing Dan Crook as Managing Director of Group Protection. With 23 years of experience under his belt, Crook has worked his way up the ranks, starting as a customer service representative in 2001. His extensive knowledge and expertise in business development and sales positions make him an ideal candidate for the role.
The Canada Life headquarters
Crook’s appointment is a testament to his dedication and hard work. According to UK Chief Executive Lindsey Rix-Broom, “Dan has played a central role in the strategic growth of Canada Life UK’s protection business.” His promotion is a well-deserved recognition of his efforts, and the industry can expect great things from him in his new position.
Group protection policies in action
As Crook takes on this new challenge, he’s expressed his enthusiasm for executing the next phase of Canada Life’s strategy. With his experience and expertise, he’s well-equipped to drive growth and innovation in the group protection sector. The mortgage industry is eagerly anticipating the impact he’ll make in his new role.
Dan Crook, Managing Director of Group Protection at Canada Life
In a rapidly changing industry, it’s essential to have leaders like Crook who can adapt and innovate. His promotion is a positive step forward for Canada Life, and the industry as a whole. As the company continues to evolve, it’ll be exciting to see the impact Crook makes in his new position.
