Hinckley & Rugby Appoints Chief Customer Officer to Drive Digital Proposition
Hinckley & Rugby Building Society has announced the appointment of Danny Cranie as its chief customer officer, a new role designed to help shape the mutual’s future. Cranie brings 34 years of bank and building society expertise to Hinckley & Rugby, having held a variety of leadership roles focused on delivering business growth and excellent customer outcomes.
“It’s an exciting time to join as we get set to launch our digital proposition, which will widen our reach to attract new members to the society. I’m looking forward to using my business transformation experience to help us achieve further operational efficiencies and deliver outstanding customer experiences and outcomes.” - Danny Cranie
Cranie’s appointment comes as Hinckley & Rugby prepares to launch its digital proposition, which aims to widen its reach and attract new members to the society. As chief customer officer, Cranie will focus on strengthening the society’s capabilities across existing channels while building the new digital proposition.
Digital banking is becoming increasingly popular
Cranie’s extensive experience in the banking and building society sector will be invaluable in driving Hinckley & Rugby’s digital transformation. He started his career at Halifax Building Society, spending 32 years in total at Lloyds Banking Group and the last 18 months at Virgin Money. At Lloyds Banking Group, Cranie held both operational and strategic roles, including Area Director and Head of Development, and he also led Bank of Scotland through the HBOS/Lloyds merger.
The banking industry is undergoing significant changes
Hinckley & Rugby’s decision to appoint a chief customer officer demonstrates its commitment to delivering exceptional customer experiences and staying ahead of the curve in the rapidly changing banking and building society sector.
Customer experience is key to success in the banking industry
With Cranie at the helm, Hinckley & Rugby is poised to make significant strides in its digital transformation, and its customers can expect to see significant improvements in the coming months.
